Monthly Archives: November 2016

About SEO Works With Algorithms

Understanding the algorithms used by search engines, such as Google, can be mystifying. Let’s start at the beginning:

What is a Search Engine Algorithm?

An algorithm is a mathematical process used by a computer to solve a problem or answer a question. Google, launched in 1998, is the leading search engine. The search engine algorithm was designed to find files on the internet.

Google uses many algorithms, but the very first one ever used is called PageRank, which measures the importance of all web pages (PageRank is named after Larry Page, the software developer and Google co-founder). PageRank functions by counting the quantity and quality of links to certain web pages to determine an estimate of the website’s importance, and thus, its ranking as compared to other websites in the same field or category.

Google has used the assumption that the more important websites are most likely to have more links from other websites, and therefore rates the website with a higher ranking on the search engine results page (SERP). PageRank happens to be the most widely known algorithm used by Google. A whole industry of business services to take advantage of PageRank is now called Search Engine Optimization (SEO).

Google’s algorithms change about 500-600 times per calendar year – more than once every day. The changes are implemented to make the search experience more relevant for the user. Most of the changes are minor, and don’t usually change website’s ranking to any noticeable degree.

For nearly two decades, Google has been refining their search engine service, becoming more sophisticated, with their massive algorithms affecting the way websites are ranked.

What is an algorithm update?

Major updates have been rolling out on a regular basis, both named and unnamed. Companies providing SEO services devote their resources to figuring out how each change affects the websites they manage. The stakes are very high, especially for websites engaged in ecommerce. If a website is built and maintained using best practices, with a focus on unique content and an easy-to-navigate user experience, the website will rate well. A strong rating turns into a superior page ranking which will provide more website traffic.

Some of the named updates over the years have been: Panda, Penguin, Hummingbird, Pigeon, Possum, RankBrain, Mobilegeddon, and Pirate. Each update relates to a specific aspect of a website, such as website link quality, semantic content search, and mobile friendly (or responsive) websites.

How are algorithm updates revealed?

This is fascinating: some updates are announced; others are rolled out covertly and are full realized by watching page ranking activity. Google sometimes confirms the updates after the update is launched. Lately, Google has been silent about confirming their algorithm updates. The SEO industry watches the metrics carefully to determine what aspect of page ranking is being affected. When they notice large changes in search results, they conclude that an algorithm update has occurred.

What is the Fred Update?

On Wednesday, March 8, 2017, industry experts noticed major changes while using Google tracking tools. This algorithm change has been dubbed the Fred Update.

Until the experts full digest the meaning of the page rankings, the nature of the update is speculative. The Fred Update is showing early signs of being associated with the quality – not content – of links. Gary Illyes, Webmaster Trends Analyst at Google, tweeted a picture of colorful Fred the fish on March 7: “DYK for each search result there may be several title candidates & the one that it’s believed to work best for query is shown to the users”.

Since there is an evaluation taking place to select the best query result, looking at pages that rank better than your website may uncover opportunities to improve content without duplication. Unique content and quality linking to and from your website will help improve page ranking. The most recent massive algorithm update to date is Google Penguin 4.0 (Phase 1 and Phase 2). This update largely removes the penalty for bad links on sites, and in turn devalues the bad links, which still negatively affects rankings, but not to such a degree that sites are penalized.

Penguin was significant in that it targeted low quality websites that contained ‘spammy’ content. Their main concern was with flagging websites that would harm user’s computers or cell phones.

Google Penguin 4.0

The Google Penguin update had been on in development, under revision, for two years before being released. The update actually launched on September 27, 2016.This update was unusual because it was multiphasic, taking quite a bit longer to be released than most other algorithm updates.

The second phase was released on October 6, 2016. After this second phase launched, the algorithm “temperature” dropped off and got relatively back to normal. Moz reports the weather by day showing the temperature or turbulence of the Google algorithm. When Google makes a change, there is often a shakeup of the page rankings. This week the Moz temperature is 94o; this shows the likely effect of the Fred Update.

Knowing the complex nature of evaluating the worthiness of a website, understanding these updates, and recognizing how the algorithms affect a website and its ranking is the work of companies who provide SEO services. You may choose to carry out this work in-house, but hiring an outside firm to handle your SEO is often money very well spent.

SEO Techniques That Every Startup You Should To Know About

If you are a startup, SEO or Search Engine Optimization might probably be the last thing on your mind! You have enough things to handle and take care of already with the new business. Well, branding and marketing might be at its minimum currently. But, if you are on this route, it’s time to stop, take a break and think! What good are all the efforts you are putting in, if your customers cannot easily ‘find’ you online? It’s going to be really tough to sustain if you aren’t going to do something about your ‘searchability’ online.

Here are a few things you could do to get started with SEO (Search Engine Optimization) for your startup:

Identify target keywords

The very first step is to identify at least a few search terms that users might use to search your business online. These are called as keywords. Pick at least a handful of these keywords and optimize your website to use them. There are a few keyword research tools available that you can use to find the most common search terms used. Integrate these search terms into the content of your website, in the HTML tags as well as the links. This will help search engines understand what your website is about.

Implement branding efforts

Once users reach your website via search results, your business must come across as something authentic and credible. This is exactly why you must pay attention to the branding aspects of your website. Design your logo with care. Select the color palette that reflects trust and decide upon a tag line and such other elements that decide the credibility of your web presence.

Focus on content creation

Content creation is by far the most popular means to gain visibility for your website. The idea is to post fresh content frequently – in the form of blogs. Make sure that you use the targeted keywords in each of your blogs so that your content is found for relevant searches.

Commit to social networking

Social media cannot be ignored as a marketing platform. In fact in today’s day and age, it is the most powerful marketing platform. When everyone, all over the world is on social media, it’s of utmost importance that your brand has a presence there. Further, make sure that you gather a large fan base and stay in touch with your customers.

Install Google Analytics

Well, with any marketing, you never know where you are unless you have some measurable output. Google Analytics helps you understand how well your website is performing.

Competitor analysis

There is no business without competitors! It is also important that you keep a close eye on your competitors and their SEO strategies. This is not to copy, but to adjust and make changes to ours so that we get a competitive edge!

Well, finally, it is necessary that you check out your links. Make sure that you build a good number of links from authoritative websites. Take into consideration all the simple things that make a difference in the way your business grows.

Meaning of SEO

Most everyone knows something about Search Engine Optimization but what is Search Experience Optimization?

First, let me state that in order to obtain high search engine rankings you will still need to provide search engines with the technical search engine optimization elements like Titles, Meta Tags, ALT tags, etc. But now, marketers must also include the user experience elements so search engines will judge a website as worthy of high rankings.

New search engine algorithms (search formulas) are now using behavior metrics, user interface, site speed, site structure, mobile optimization, SSL, meaningful and useful content, rather than just digging for keywords on a webpage to determine how to rank pages. It’s time to apply search experience optimization and search engine optimization together to achieve high rankings.

Rankings and Link Building are still the primary focus of most marketers today. They are important factors but no longer the most important. What is most important is a holistic method to optimize a business website.

The best course of action is combining traditional SEO practices with new techniques to place users experience first.

Don’t know how your website and pages stand in regards to the latest search algorithms? I always suggest that a full and detailed audit be conducted on a website. An audit will definitely show the gaps in your current optimization strategy.

Businesses must understand that no longer do engines look at your website in the cold eyes of a computer. Today, the latest machine-learning artificial intelligence systems look at a website more like a person would than a computer.

Is content still KING? I think so. Without content what is the worth of a web page anyway. But there is a catch. You might think you are getting good results from your current content, but are you writing for your business/ management, or are you writing for the reader of your content, a potential new customer?

You can create content using technical, sales, marketing or any other voice, but stop and think again who is consuming your content. The new Search Experience Optimization is simple, you write to engage the reader. You give them the answers to their questions; you give them what they are looking for not what search engines are looking for.

I compare old SEO and new SEO to an old car and new car. To maintain an older car was rather simple. In fact most teenagers could tune up a real old car. However, today you need a specialist with all of the knowledge and tools to maintain a new car properly. If you want to rank high on search engines you should seek out an SEO specialist that knows the ins and outs of Search Experience Optimization.

Understanding The Meaning of SEO

For people who don’t work in the tech industry, or who haven’t gotten very acquainted with online marketing, the term “SEO” isn’t likely to ring a bell. However, even if you haven’t heard of it, it’s still majorly important to ensuring that your digital marketing campaign is successful. In this article, we will explain what SEO is, as well as the benefits that your company will get if you use it properly.

What is SEO?

SEO stands for “Search Engine Optimization.” SEO content refers to content that is coded in a way that will attract the attention of search engine crawlers (the mechanisms in Google, Bing, Yahoo, etc. that find webpages and bring them to the search results page) and put your content onto the search results page where it can be clicked on. SEO marketing, another commonly-used phrase, means a style of marketing that relies on this coding as a major part of the strategy.

How do you use SEO content?

A major part of SEO involves “keywords” (which, as you can see, is part of the title of this article). Keywords are phrases or terms that people use to search for things. For example, someone looking to purchase a house might type in “realtors near me” into Google. If you then put “realtors near me” into your article in the beginning, throughout the content, and the end, you will attract the attention of the search crawlers when they begin to look through websites and display them onto the search page (which takes a millisecond, if that).

But, SEO is not just keywords.

SEO is not just all about keywords. There are actually other very important aspects to SEO that people might not be aware of. SEO also involves building up your company’s communicative ability through updating your information on various online “yellow pages” sites such as Google Local Business Center, Yahoo Local, Merchant Circle, and others. SEO also means updating your page titles and adding links to your content. The keywords are a major element to SEO content, but they are certainly not the only thing that goes into it.

Data

Another part of SEO involves the collection of data. Once you’ve readied your content information, addresses, and whatever else you need, your work isn’t done. You then have to retrieve data, such as who visits your site-their demographics, interests, personal characteristics, and more. This will help you understand how to better tailor your site to expand upon this audience.

How SEO Can Help your Business

SEO can help your business by increasing traffic to your site. SEO is primed to increase your site’s ranking on Google (how far up on the search results it appears), and the duration of time that it takes to do so is dependent upon how aggressive your marketing strategy is, as well as how professional. A professional marketing company will be able to structure your SEO content in a way that sounds natural and works effectively. You don’t want SEO content to be blatantly obvious-that can make the phrases sound clunky and strange, and it won’t entice more people to come to your site. Creating natural-sounding content that is both informative and coded well takes practice and time, and an online marketing company has done both and is ready to help your business with its SEO strategy and data collection.

SEO content is more than just keywords. Having an SEO marketing strategy that is aggressive and precise will help improve your business’s page and put them high on the rankings of search engines such as Google, Bing, Yahoo, and more.