Monthly Archives: December 2016

Always Optimizing Your Keywords for Selling Your Products and Services

Selling your products and/or services, whether online or in a brick-and-mortar store, requires content. The content must contain keywords and/or keyphrases for effective searchability. The content must resonate with the people who are reading what you have to say and what you represent. In short, your content must connect with your readers on an emotional level.

Choosing the most effective keywords and/or keyphrases
If you know anything at all about content, you know that keywords and key phrases are important for your business because you need them to allow other people to find you through those words. When a person is searching for what you do or what you produce, you want to be the first person to pop up. If your content is everything that it should be, you will find yourself at the top (or near the top) of the search engine’s pages. Of course, it seems like a very simple process to put the proper keywords/key phrases into your content. However, you may have to do a little research before you have figured out the exact formula that works most effectively for your particular business.

It is important to understand that the keywords and/or keyphrases that you choose will not all be equally effective. Some will be more effective than others. One really easy way to determine which keywords and/or keyphrases are most effective is through whichever analytics tool you choose to use. If you choose to use this approach, you can actually consider your selection of keywords in a rather clinical manner. It is an oversimplification to think that you just choose a keyword or key phrase and hope that it lands on the top of the search engine’s pages. You have much more control over the outcome of your selections than you may think.

Marrying keywords/keyphrases to the wants and needs of your buyers
In order for you to marry the keywords/key phrases to the wants and needs of your buyer, you need to have a really clear understanding of how your buyer thinks and how he or she reacts. Along with that, you should carefully consider how to prioritize your keywords once you have chosen them. One thing that is important is that you will need to give equal attention to each keyword or key phrase. That will take more time than if you didn’t approach it that way; however, it will be well worth the effort. The two basic issues that you will want to determine are:

  • Weighing each keyword or key phrase individually.
  • Determine if that particular keyword or key phrase is the best choice that you could have made.

It is critical that you understand your clients’ needs when choosing keywords and/or keyphrases for their businesses as well as choosing the most appropriate keywords and/or keyphrases for your business as well. Once you have determined that your word choices are spot on, the next thing that you will need to do is to implement those keywords and/or keyphrases and let them work their magic.

Pay close attention to keyword/keyphrase searches
The fact is that each business has different needs and the chosen keywords/key phrases will reflect those differences. What goes along with that is the content itself. Pay close attention to what the content is saying and how it is expressing the information that is being communicated. Keyword/keyphrase searches can be simple or they can be more advanced, depending on what you need (or what other searchers need) and whether you are satisfied with the results that you achieve.

Consider the keywords/keyphrases carefully
Even though you have done an amazing job of coming up with keywords and conducting your searches based on that, it is really important that you pay attention to the related keywords that Google generates as well. You may derive a great deal of value from those additional keywords/key phrases and you may not have thought of those before. They potentially hold a lot of value for your business as well as for the businesses of your clients.

Conclusion
Allowing your keywords and/or keyphrases to sell your products and/or services is smart business practice. It is important that you remember to set the proper tone for your keywords and/or keyphrases. After all, they are a reflection of you and your business. This approach to keywords should be incorporated into your marketing strategy from the beginning and you can hone it as you go to ensure that it continues to work well for your business. Stick with whatever is working and change whatever is not.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

The SEO Techniques

A simple search on Google can lead you to endless results on Google pages. Many people also debate regularly about the authentication of different SEO companies. You just need to keep in mind that there are millions of SEO companies online and each one if quiet distinct from the other in terms of services offered, strategies used and cost factor. No matter which company you select, it shall never disclose its working strategy to its customers. Below you may find some important facts that you need to keep in mind when performing your search.

• There is no such thing as single SEO strategy. SEO is a word that in itself refers to processes that help improve your sites position with the SERPs.

• In general the entire SEO campaign is concentrated around the structure of your website along with other important factors including methodology, popularity, keywords used and contents. If any SEO technique only focuses on one strategy, then it is certain not to succeed. Ranking your website is a challenge and you need to ensure that you make use of all possible techniques.

• In the online world people make use of both manipulation and optimization with search engines. No matter what, it is still considered as a technique. Weather ethical or unethical, it is certain that it shall provide you with some results but if you are using ethical techniques then the result can be long lasting as your website can be exposed to search engines for longer time.

• One of the things you need to keep in mind is that even if the strategies are not working for your site, still the SEO companies shall charge you for the services provided. This helps them you add more customers to their database.

• Some companies may also force you to invest money in purchasing bulk inbound traffic as a part of their package offered, irrespective of the fact which strategies they are using.

These factors certainly make it very difficult for anyone to select the right option online. It is also not justified to categorize all of them in the same group. You need to also get familiar with all possible problems that you can face when making your selection.

Not so ethical optimization

This is one very prominent factor that can slow down your process of selection. You should be able to distinguish right one from the one that is using black hat technique for optimization. Avoid using one that manipulates search engines to provide you with desired results.

Right pricing

It is always advisable to select one that is willing to share your risk with optimization. Such techniques can always help reduce your cost by up to 70 percent.

Ethical optimization

Follow certain rules when making the selection. It is important that search engines should view what all other customers can see. Your technique should be very much transparent. It is also important that the keywords you use should reflect the services and content of the page. Avoid using manipulating strategies to attract links to your site.

Now Evaluating an SEO Company

It is important to work with an established and repeatable professional search engine optimisation company. Otherwise, the time and money you spend on their concepts can hurt your business rather than help it. You can slide further and further down the pages on the search engines, making it very hard for you to get traffic.

You need to evaluate the SEO company before you hire them. Don’t dive in and then later on wonder what you got yourself wrapped up in. You need to verify they are honest so ask about the methods they use to assist their clients. If anything seems unethical or even in a shade of grey rather than black and white, you don’t want to work with them.

Realistic Expectations

As the professional search engine optimisation company shares with you their methods, listen to what they are saying they can do for you. They should give you realistic information about the length of time it takes to see positive changes. Any company that tells you they can boost your search engine rankings overnight isn’t being honest.

They should answer your questions openly and honestly too in order to get you the very best overall results. If you feel they are evading your questions, they aren’t the company to work for. You may have very little knowledge about SEO and need their help to get the basics understood. They should be patient and very helpful, not pressuring you to hire them.

Verifications

Ask the professional search engine optimisation company how they are going to verify the efforts they put in motion for your business and those outcomes. They should have a solid plan of action that includes reports, data analysis, and other tools that show what they have been working on and to prove those methods are working for you.

The reports they share with you should be easy to understand too. Ask them to show you samples of such reports for other clients so you get a good idea of what you would be receiving from them if you hire them. Then you aren’t going to have any surprises with such paperwork.

Communication

Change is going to occur in any business and with any niche market out there. Are they ready for such changes? Do they invest time and energy in forecasting so your SEO is effective now and in the future rather than becoming obsolete? Do you feel you can openly communicate your needs with the professional search engine optimisation company?

They should have an arsenal of tools in place that allow them to convey a professional image for your business on all levels. It doesn’t matter if they are creating articles, backlinks, social media, and other options to spread the word about what your company has to offer.

How do they Rank?

In all honesty, a professional search engine optimisation company with the right methods in place is going to have their own business highly ranked. If they don’t, that should make you doubt what they are going to be able to do for you. It is easy to check on this and the results can be very encouraging.

Affordable

You shouldn’t have to pay a fortune for a professional search engine optimisation company to assist you with your needs. Compare prices, look at packages, and make sure you know exactly what they are going to be able to deliver to you for the money you are going to spend. If you don’t feel you can get good results, keep looking for another provider.

Advancing Your Own Business With SEO

Most businesses today already have a website. However, one key mistake business owners make when having a website built is to think that having one is enough. A website can be a versatile tool for your business if you put a lot of effort and time into it. Apart from looking for suitable website hosting and for a company that specializes in website maintenance services, there are a few other things that companies can do to optimize their websites and get more out of their investment. You, as a business owner should know all these.

SEO or search engine optimization is one thing. Most business owners might ask why they should invest in SEO when many pundits have long said that it is no longer relevant. Well. here are a few reasons why you should believe otherwise.

First, it actually works. Although SEO’s death has been predicted many times in the past, it still remains alive and relevant. And if you look at the signs, it will likely stay that way. True, changes in search engines have rendered some SEO techniques to be irrelevant or even harmful, but companies that provide quality SEO services still attain outstanding results for their clients through techniques that have been known to deliver great outcomes. SEO will remain relevant for a long time because it continues to evolve. The techniques and strategies may change over time, but the goal of making a company visible online will never change.

Secondly, it gives more value for the money you invest in. Compared to other online marketing platforms, SEO delivers high ROI. Done correctly, SEO can boost traffic and even positively influence lead generation and conversions.

It is also important to note that everything these days can be found online. The buying process has been altered greatly with the introduction of the internet. For most consumers, the purchasing process begins online as they seek products and services that meet their needs. And as a business owner, you want your company to be front and center, visible to potential clients who are actively seeking your company’s offerings.

Many, if not all, companies and business are already doing SEO. Mimicking your competitors is not a good business strategy. But if there is one exception to that rule, that would be SEO. Whether you understand the value of SEO or not, your competitors are already investing in it. And if you do not get onboard, your competitors can easily swoop in on potential customers, even if you offer better products or services.