Monthly Archives: February 2017

You Can Improve Your Web Presence For SEO

We are in 2017. Also, it is the best time to get updated with SEO digital marketing techniques. The current process to boost your SEO is outdated and it is all about to change this year with random pitches to contribute content on external web sites and automated e-mails.While this can work, we are going to share some updated ranking factors and updates for SEO 2017.

Google Penguin is real-time and a part of core algorithm
Launched by Google in 2012, now, Penguin is a part of 200 signals used in Google’s core algorithm to judge a website’s ranking. Because Penguin 4.0 is real time, we no longer have to worry about any daunting delays or wait for years to see the results of our work that we have done on our website.

Build Natural Backlinks:
When Goggle launched its Penguin algorithm, the whole world of SEO just gets a shiver. Most of the peoples or experts are still confused with how to earn the quality backlinks. Peoples or even companies are still sticking with their approach of making spammy backlinks and continue paying for their suspicious activities. Here are some ways that help you to build natural backlinks for your site:

For local brands, make profiles on business listing sites, niche directories. It is a good way to earn some natural links.

Do not underestimate the hidden power of blogging or guest posting, blogging is one of the old but evergreen technique to get high-quality backlinks or natural links.
Participated in the forums, discussions and also communities to earn some quality backlinks.
Invite or ask your niche related professionals to write about your services or products on their blogs.
Encourage your visitors to leave reviews about your website or business on review based sites.

Google started mobile-first indexing
Google released its first mobile indexing update In November. In past, Google crawled our site as a desktop user but now Google will crawl our site as a mobile user. Because most of the search query made on Google by mobile, it makes sense to put mobile first in the list of it.

But why mobile-only index? Maybe, it is because of the different behaviors of users when searching with mobile. For example, users want the content to be served more quickly or just want to see distance or directions info during their local route searches. Additionally, it is because of getting an increase in mobile adoption rate.

Also, do not forget, Google introduce us to its new algorithm, Intrusive Interstitials Mobile penalty which will come in Jan10, 2017. Now, what will happen with the desktop-optimized site?

Just sit and relax. Google bot will also crawl the desktop version of your site, even though it is using a mobile user agent. That means your site can still be indexed but also optimize it for mobile too.

Create Useful Content
Google’s search algorithm works well at finding poor quality content such as irrelevant content, keyword stuffed content, copied content and more. As we are in 2017, there is no doubt that Google will continue with updates to make further improvements in its search algorithms and will get better at filtering out those websites that publish copied or poor quality content. By adding internal links to your site, build up the knowledge of the readers and help them to make well-informed buying decisions. Also, it will not only help readers of your website but also enable the search engine spider bot to crawl your site’s entire pages.

User experience is essential to SEO, so it is good to test how UX affects the traffic to your website. According to Forrester, 93% of online experiences start with a search. To make it simple, user experience starts even before the user visits your site. Thus, it is important to continue to the necessary tweaks that provide a smooth visit. Your content should be charming for both, a user and search engine and thus, both readability and crawl-ability should be taken into consideration.

Test your site’s link -fix the broken links to minimize the error pages or the duplicate content. Slow page loading speed becomes critical, so do not forget to test for site’s web pages from time to time. From bulky images to useless scripts, there is always a cause that your website gets slow. Good navigation helps the user browse the web pages without problems. From the menu structure to the link structure and the page’s design, even a minor detail may impact the user experience.

AMP (Google’s Accelerated Mobile Pages) may also be relevant to your site and Google seems to prefer the pages that start using it. Is it time to experiment with it?

Location of your link
In SEO, it is all about location, when speaking about links. You want people that are linking to you from all over the world, but you also want to make sure that relevant, high-quality content is linking to you instead of low-quality trash.

It is also extremely important that from what site your links are coming from. For example, a link from Entrepreneur is far more powerful than thousands of the low-quality links, particularly when that link is coming from a relevant content.

Creating a healthy link profile is a tricky thing. But if you focus your efforts on an amazing content then those links come naturally to you. It might take long time period, but at last, they will finally come.

Focus on good content, but also focus on the backlinks too. It is not easy not to have low-quality links or only have high-quality authority links from amazing content. If it were, everyone did it.

Creating an “Amazing Content” going to be a massive headache and great amount of work, but very much well worth it when a near-limitless amount of free organic traffic come directly into your website over time.

Give a try to these tactics for being into SEO upcoming race in this year. Have some valuable thoughts to share? Just throw them in the comments.

About Experience in the SEO World

“A year can change a lot” – something very truly said. And when it comes to a world where change is occurring every other minute we need to scrutinize and review what all things needs to be addressed in order to keep moving. The world of SEO continues to change at lightning speed. SEO value is increasing everyday so there’s a high demand to figure out and rethink optimization strategies. For better optimization of strategies we need to be aware of the changes we are going to encounter in the coming time. Here are some important changes that we’ll be experiencing some time soon:

MOBILE SCREEN OPTIMIZATION

We have entered in the third screen world. The first screen involved big room size computers fashioned by Charles Babbage in 1990’s, then came in desktop screens, what we refer to as Personal computers (PCs) and now we have entered into the world where we opt for mbile phone screens for anything and everything and all this proactively works for creating a new Mobile ecosystem. So this requires to kick off on creating responsive mobile websites.

Statistical data and Facts:
• 95% smartphone users put location-based site links.
• Huge traffic can be drawn to mobile friendly sites as more than 1.5 billion users use mobiles instead of any other screen.
• A good UI (user interface) the engages good amount of prospect’s for longer period of time.
• 15% of all Internet traffic is mobile traffic, globally. (Source: Newtarget. com)
• 70% online action within an hour comes from Mobile searches. (Source: Socialmediatoday. com)

Social Media

SEO usually puts all the keywords people and more specifically targeted audience are inquiring for. Your audience is no longer in one place. People use other mediums to communicate their requirements, such as Facebook, LinkedIn, Google+, Discussion panels or forums such as Yahoo answers, Quora etc. and directly browse on web, now the trend has changed and is more on phones. Keeping this in mind, plenty of brands has grown mobile-friendly in 2015. Social media is all about building a brand and spreading awareness about the prospects. To increase your ranking in Google search you need to have good reputation on social media that implies good network and active presence on social sites. That acts as a helping hand in having a great SEO rank.

Becoming more available or Real time is the key i. e. Audio Input to Search is a preferred mode

Nowadays, people prefer audio search instead of typing keywords for search just because of its convenience factor, specially when someone is driving or is engaged in multitasking. Almost all mobile devices have a voice search function. With audio search having so much of appealing power, most of the software companies, nowadays, focuses on audio search interface. Some like Microsoft, Google, and Apple have launched their own versions of advanced voice-responsive assistants – Cortana, Google Now and Siri, respectively. Even ‘Domino’s Pizza’ has a ‘voice-ordering feature. Allo, Whatsapp, and many more. However,

1. Long tail Keywords: When people carrying out with audio search they are more likely to ask questions like why to…? How to? When to? etc. these sentences come under long tail keywords category.

2. Know your Prospects: It’s always beneficial to use those keywords your target audience is searching for. Hence being aware of the keywords and usage of long tail keywords is a gateway to success and in real time could be an added advantage to it.

BACKLINKING AND INTERNAL LINKING IS ALWAYS IN

Backlinking or internal linking shall help you in engaging the right prospect who has come to your website. It’s not a new SEO technique but a very important one to keep the customer engaged once he has shown his interest.

INFOGRAPHICS:

1. USE ANIMATED DATA instead of text content: Content having animation pictures with tag lines is more likely to be preferred over text as its more user engaging.

2. USE SLIDER INSTEAD OF TEXT CONTENT: A Slider is considered to be a quick way to deliver an overview about a website to the visitors and in a more effective manner than just an image. Helps user to understand without putting in much effort.

3. SMALL VIDEO: A website named http://www.vimeo.com/ and many others help you create and share videos that furnishes and delivers your content in a more effective manner. Small videos would be like cherry on the cake.

Add Admob In Digital Marketer in their curriculum

Grow your business

Cross-platform capability

AdMob can be used with all types of platforms such as Android and iOS, windows etc.

Auto updates on Google Play

AdMob’s integration with Google Play provides preferred auto updates for better performance without additional SDK changes.

Smarter Monetization through mobile phones

• Earn more

Output of your effort is what matters to a Marketer the most. Admob helps to increase your earning, exponentially, if you do it right. Enable ad network optimization to earn good from CPM stack in real time.

• Promote your apps for free

Cross-sell your or your friend’s app or other apps to your users is now attainable.

• Direct deals

Run your own manipulated adds with right negotiation and advertisement through

AdMob Campaigns.

Easy automation

Its available free of cost and paid option are totally automated following your country specification details.

Link your AdMob app(s) to your database and start making smarter decisions about your business. Gain insights into your Android and iOS apps with Analytics.

YES! It’s that time already to start preparing our digital strategies for 2017.

Tips For You to Choose the Best SEO Agency for Your Business

Search Engine Optimization (SEO) basically helps your brand to appear higher on search engines and it improves your online presence. If you are an entrepreneur and are looking forward to hire the services of an affordable SEO agency, you’re on the right track. This is because SEO is very important for the online growth and success of your business. You may get confused by the sheer number of agencies offering a wide range of SEO services, but you need to be vigilant in choosing the right agency for your business. So, how do you select the right service provider as per your needs?

Here are 3 key tips that you need to keep in mind while hiring an SEO agency:

  1. Dig in to their past online experience

You need to dig into the past of the potential SEO partner you are looking forward to hiring. This particular information is needed to help you understand their background and skills and most importantly, to figure out who will partner you in your journey of online growth. Any mistake in hiring the right agency can be disastrous for your brand’s reputation. It can lower your rankings and harm your domain reputation and Google’s trust. You must check their website, blogs, social media presence and client portfolio. Browse through their client list and visit their websites to understand the quality of work they are providing.

Also, it can be a good idea to hire an agency with prior industry experience. For instance, if you are into the e-commerce business, it is always better to hire someone who has worked for an online retailer previously.

  1. Variety of services being offered

SEO alone cannot do much for your business but when combined with content marketing, social media marketing, email marketing, mobile marketing and PPC marketing, it can help businesses reach the pinnacle of success online. If an agency is offering you all these services under one roof, climbing up the SEO ranking will not be an uphill task for your business any more. The benefits of this will manifest themselves in the form of uniformity of work, common goals and lower prices. It would also be easier for your management since you will have a single point of contact for all the services rather than having to deal with many people for different jobs.

  1. Reporting and transparency

The most essential characteristic of any good SEO agency is they should be transparent in their work. You should expect a detailed weekly or monthly report (whichever suits your business) from them. Most SEO agencies distribute regular, customized reports with details of the strategies they apply, their effects and the improvements brought about by them over time in key areas. Opt for an agency that uses Google’s best standards, practices and techniques, which would increase your brand presence organically. Make sure that the agency you are planning to hire does not use unethical means that may put your brand in trouble.

Once you have all the answers, it’ll be time to make a decision. Some of the key things to note are as follows:

  • Try to provide your SEO agency with as much information as possible about your website and marketing efforts to date. Refrain from hiding any information as that will make their work more difficult. For example, if in the past, you have bought any links or fake social media followers, let them know.
  • Patience is the key! Do not expect results from the first month itself; it may take at least 4-5 months (or more) to see some concrete SEO results.

Reasons Investing in SEO Matters a Lot

Selecting the SEO provider for your website is more complicated than it sounds, nowadays many companies dedicate themselves to it, but the problem lies in the price, some can cost more than $5000 while others can offer you a comfortable price of $200 per month. But, what is the difference? The difference is in the quality and effectiveness of what both providers provide.

There are three different types of SEO providers:

The experienced SEO agencies

Such companies are interested in the brands with which they are associated with! They are looking to develop a long-term business relationship and deliver a return on investment. A large number of analytical data, conversion tracking, and you can expect measurable results when working with one of these providers. It’s a good sign when your digital media agency wants to earn as badly as you.

The SEO Company does not know anything good.

There are plenty of SEO companies that outsource anything and everything they do. Since they are not performing the job, they have zero control of the campaign and are at the mercy of providers, who are not always offering the highest quality work. While it does not mean delivering “amateur strategies,” that’s what they do.

The SEO provider that only seeks to raise money.

These are SEO companies that will tell you what you want to hear. Do you want to rank the number one on Google for the keyword “Google” within 72 hours? It is not a problem! If you pay now, you even get a free bonus – a unicorn and a trip to the Bahamas.

Now it is not so difficult to understand why the quality SEO Company service provider is so expensive. But at the same time, hiring an amateur provider has risks, risks that can lead to ruin or that can bury you deep inside the engines Search your site, what would you do if your website does not appear in Google search at all? Imagine no traffic coming from Google search. Zero. Nothing. If Google determines that a site does not meet its quality guidelines, it will be completely removed from search results.

If the SEO of your brand is in the hands of an SEO Company or team that uses low quality or fraudulent spam techniques, either knowingly or unknowingly, then it is putting your brand at high risk of disappearing from the Google search altogether. Only then you will understand that cheap proved to be more expensive than you thought. You saved a few dollars, but your web will be in big problems. Now, you will have to make a greater investment in suppliers who can clean your site to return to besiege you under Google’s guidelines and the vast majority of engines search.

I am Rohit Bisht, an expert in Sales and Industrial Marketing. I seek information about the latest trends in the market and provide necessary updates about the same. If you want to know more about Search Engine Optimization you can follow me and read the articles on related topics.