Category Archives: SEO

You Can Improve Your Web Presence For SEO

We are in 2017. Also, it is the best time to get updated with SEO digital marketing techniques. The current process to boost your SEO is outdated and it is all about to change this year with random pitches to contribute content on external web sites and automated e-mails.While this can work, we are going to share some updated ranking factors and updates for SEO 2017.

Google Penguin is real-time and a part of core algorithm
Launched by Google in 2012, now, Penguin is a part of 200 signals used in Google’s core algorithm to judge a website’s ranking. Because Penguin 4.0 is real time, we no longer have to worry about any daunting delays or wait for years to see the results of our work that we have done on our website.

Build Natural Backlinks:
When Goggle launched its Penguin algorithm, the whole world of SEO just gets a shiver. Most of the peoples or experts are still confused with how to earn the quality backlinks. Peoples or even companies are still sticking with their approach of making spammy backlinks and continue paying for their suspicious activities. Here are some ways that help you to build natural backlinks for your site:

For local brands, make profiles on business listing sites, niche directories. It is a good way to earn some natural links.

Do not underestimate the hidden power of blogging or guest posting, blogging is one of the old but evergreen technique to get high-quality backlinks or natural links.
Participated in the forums, discussions and also communities to earn some quality backlinks.
Invite or ask your niche related professionals to write about your services or products on their blogs.
Encourage your visitors to leave reviews about your website or business on review based sites.

Google started mobile-first indexing
Google released its first mobile indexing update In November. In past, Google crawled our site as a desktop user but now Google will crawl our site as a mobile user. Because most of the search query made on Google by mobile, it makes sense to put mobile first in the list of it.

But why mobile-only index? Maybe, it is because of the different behaviors of users when searching with mobile. For example, users want the content to be served more quickly or just want to see distance or directions info during their local route searches. Additionally, it is because of getting an increase in mobile adoption rate.

Also, do not forget, Google introduce us to its new algorithm, Intrusive Interstitials Mobile penalty which will come in Jan10, 2017. Now, what will happen with the desktop-optimized site?

Just sit and relax. Google bot will also crawl the desktop version of your site, even though it is using a mobile user agent. That means your site can still be indexed but also optimize it for mobile too.

Create Useful Content
Google’s search algorithm works well at finding poor quality content such as irrelevant content, keyword stuffed content, copied content and more. As we are in 2017, there is no doubt that Google will continue with updates to make further improvements in its search algorithms and will get better at filtering out those websites that publish copied or poor quality content. By adding internal links to your site, build up the knowledge of the readers and help them to make well-informed buying decisions. Also, it will not only help readers of your website but also enable the search engine spider bot to crawl your site’s entire pages.

User experience is essential to SEO, so it is good to test how UX affects the traffic to your website. According to Forrester, 93% of online experiences start with a search. To make it simple, user experience starts even before the user visits your site. Thus, it is important to continue to the necessary tweaks that provide a smooth visit. Your content should be charming for both, a user and search engine and thus, both readability and crawl-ability should be taken into consideration.

Test your site’s link -fix the broken links to minimize the error pages or the duplicate content. Slow page loading speed becomes critical, so do not forget to test for site’s web pages from time to time. From bulky images to useless scripts, there is always a cause that your website gets slow. Good navigation helps the user browse the web pages without problems. From the menu structure to the link structure and the page’s design, even a minor detail may impact the user experience.

AMP (Google’s Accelerated Mobile Pages) may also be relevant to your site and Google seems to prefer the pages that start using it. Is it time to experiment with it?

Location of your link
In SEO, it is all about location, when speaking about links. You want people that are linking to you from all over the world, but you also want to make sure that relevant, high-quality content is linking to you instead of low-quality trash.

It is also extremely important that from what site your links are coming from. For example, a link from Entrepreneur is far more powerful than thousands of the low-quality links, particularly when that link is coming from a relevant content.

Creating a healthy link profile is a tricky thing. But if you focus your efforts on an amazing content then those links come naturally to you. It might take long time period, but at last, they will finally come.

Focus on good content, but also focus on the backlinks too. It is not easy not to have low-quality links or only have high-quality authority links from amazing content. If it were, everyone did it.

Creating an “Amazing Content” going to be a massive headache and great amount of work, but very much well worth it when a near-limitless amount of free organic traffic come directly into your website over time.

Give a try to these tactics for being into SEO upcoming race in this year. Have some valuable thoughts to share? Just throw them in the comments.

About Experience in the SEO World

“A year can change a lot” – something very truly said. And when it comes to a world where change is occurring every other minute we need to scrutinize and review what all things needs to be addressed in order to keep moving. The world of SEO continues to change at lightning speed. SEO value is increasing everyday so there’s a high demand to figure out and rethink optimization strategies. For better optimization of strategies we need to be aware of the changes we are going to encounter in the coming time. Here are some important changes that we’ll be experiencing some time soon:

MOBILE SCREEN OPTIMIZATION

We have entered in the third screen world. The first screen involved big room size computers fashioned by Charles Babbage in 1990’s, then came in desktop screens, what we refer to as Personal computers (PCs) and now we have entered into the world where we opt for mbile phone screens for anything and everything and all this proactively works for creating a new Mobile ecosystem. So this requires to kick off on creating responsive mobile websites.

Statistical data and Facts:
• 95% smartphone users put location-based site links.
• Huge traffic can be drawn to mobile friendly sites as more than 1.5 billion users use mobiles instead of any other screen.
• A good UI (user interface) the engages good amount of prospect’s for longer period of time.
• 15% of all Internet traffic is mobile traffic, globally. (Source: Newtarget. com)
• 70% online action within an hour comes from Mobile searches. (Source: Socialmediatoday. com)

Social Media

SEO usually puts all the keywords people and more specifically targeted audience are inquiring for. Your audience is no longer in one place. People use other mediums to communicate their requirements, such as Facebook, LinkedIn, Google+, Discussion panels or forums such as Yahoo answers, Quora etc. and directly browse on web, now the trend has changed and is more on phones. Keeping this in mind, plenty of brands has grown mobile-friendly in 2015. Social media is all about building a brand and spreading awareness about the prospects. To increase your ranking in Google search you need to have good reputation on social media that implies good network and active presence on social sites. That acts as a helping hand in having a great SEO rank.

Becoming more available or Real time is the key i. e. Audio Input to Search is a preferred mode

Nowadays, people prefer audio search instead of typing keywords for search just because of its convenience factor, specially when someone is driving or is engaged in multitasking. Almost all mobile devices have a voice search function. With audio search having so much of appealing power, most of the software companies, nowadays, focuses on audio search interface. Some like Microsoft, Google, and Apple have launched their own versions of advanced voice-responsive assistants – Cortana, Google Now and Siri, respectively. Even ‘Domino’s Pizza’ has a ‘voice-ordering feature. Allo, Whatsapp, and many more. However,

1. Long tail Keywords: When people carrying out with audio search they are more likely to ask questions like why to…? How to? When to? etc. these sentences come under long tail keywords category.

2. Know your Prospects: It’s always beneficial to use those keywords your target audience is searching for. Hence being aware of the keywords and usage of long tail keywords is a gateway to success and in real time could be an added advantage to it.

BACKLINKING AND INTERNAL LINKING IS ALWAYS IN

Backlinking or internal linking shall help you in engaging the right prospect who has come to your website. It’s not a new SEO technique but a very important one to keep the customer engaged once he has shown his interest.

INFOGRAPHICS:

1. USE ANIMATED DATA instead of text content: Content having animation pictures with tag lines is more likely to be preferred over text as its more user engaging.

2. USE SLIDER INSTEAD OF TEXT CONTENT: A Slider is considered to be a quick way to deliver an overview about a website to the visitors and in a more effective manner than just an image. Helps user to understand without putting in much effort.

3. SMALL VIDEO: A website named http://www.vimeo.com/ and many others help you create and share videos that furnishes and delivers your content in a more effective manner. Small videos would be like cherry on the cake.

Add Admob In Digital Marketer in their curriculum

Grow your business

Cross-platform capability

AdMob can be used with all types of platforms such as Android and iOS, windows etc.

Auto updates on Google Play

AdMob’s integration with Google Play provides preferred auto updates for better performance without additional SDK changes.

Smarter Monetization through mobile phones

• Earn more

Output of your effort is what matters to a Marketer the most. Admob helps to increase your earning, exponentially, if you do it right. Enable ad network optimization to earn good from CPM stack in real time.

• Promote your apps for free

Cross-sell your or your friend’s app or other apps to your users is now attainable.

• Direct deals

Run your own manipulated adds with right negotiation and advertisement through

AdMob Campaigns.

Easy automation

Its available free of cost and paid option are totally automated following your country specification details.

Link your AdMob app(s) to your database and start making smarter decisions about your business. Gain insights into your Android and iOS apps with Analytics.

YES! It’s that time already to start preparing our digital strategies for 2017.

Tips For You to Choose the Best SEO Agency for Your Business

Search Engine Optimization (SEO) basically helps your brand to appear higher on search engines and it improves your online presence. If you are an entrepreneur and are looking forward to hire the services of an affordable SEO agency, you’re on the right track. This is because SEO is very important for the online growth and success of your business. You may get confused by the sheer number of agencies offering a wide range of SEO services, but you need to be vigilant in choosing the right agency for your business. So, how do you select the right service provider as per your needs?

Here are 3 key tips that you need to keep in mind while hiring an SEO agency:

  1. Dig in to their past online experience

You need to dig into the past of the potential SEO partner you are looking forward to hiring. This particular information is needed to help you understand their background and skills and most importantly, to figure out who will partner you in your journey of online growth. Any mistake in hiring the right agency can be disastrous for your brand’s reputation. It can lower your rankings and harm your domain reputation and Google’s trust. You must check their website, blogs, social media presence and client portfolio. Browse through their client list and visit their websites to understand the quality of work they are providing.

Also, it can be a good idea to hire an agency with prior industry experience. For instance, if you are into the e-commerce business, it is always better to hire someone who has worked for an online retailer previously.

  1. Variety of services being offered

SEO alone cannot do much for your business but when combined with content marketing, social media marketing, email marketing, mobile marketing and PPC marketing, it can help businesses reach the pinnacle of success online. If an agency is offering you all these services under one roof, climbing up the SEO ranking will not be an uphill task for your business any more. The benefits of this will manifest themselves in the form of uniformity of work, common goals and lower prices. It would also be easier for your management since you will have a single point of contact for all the services rather than having to deal with many people for different jobs.

  1. Reporting and transparency

The most essential characteristic of any good SEO agency is they should be transparent in their work. You should expect a detailed weekly or monthly report (whichever suits your business) from them. Most SEO agencies distribute regular, customized reports with details of the strategies they apply, their effects and the improvements brought about by them over time in key areas. Opt for an agency that uses Google’s best standards, practices and techniques, which would increase your brand presence organically. Make sure that the agency you are planning to hire does not use unethical means that may put your brand in trouble.

Once you have all the answers, it’ll be time to make a decision. Some of the key things to note are as follows:

  • Try to provide your SEO agency with as much information as possible about your website and marketing efforts to date. Refrain from hiding any information as that will make their work more difficult. For example, if in the past, you have bought any links or fake social media followers, let them know.
  • Patience is the key! Do not expect results from the first month itself; it may take at least 4-5 months (or more) to see some concrete SEO results.

Reasons Investing in SEO Matters a Lot

Selecting the SEO provider for your website is more complicated than it sounds, nowadays many companies dedicate themselves to it, but the problem lies in the price, some can cost more than $5000 while others can offer you a comfortable price of $200 per month. But, what is the difference? The difference is in the quality and effectiveness of what both providers provide.

There are three different types of SEO providers:

The experienced SEO agencies

Such companies are interested in the brands with which they are associated with! They are looking to develop a long-term business relationship and deliver a return on investment. A large number of analytical data, conversion tracking, and you can expect measurable results when working with one of these providers. It’s a good sign when your digital media agency wants to earn as badly as you.

The SEO Company does not know anything good.

There are plenty of SEO companies that outsource anything and everything they do. Since they are not performing the job, they have zero control of the campaign and are at the mercy of providers, who are not always offering the highest quality work. While it does not mean delivering “amateur strategies,” that’s what they do.

The SEO provider that only seeks to raise money.

These are SEO companies that will tell you what you want to hear. Do you want to rank the number one on Google for the keyword “Google” within 72 hours? It is not a problem! If you pay now, you even get a free bonus – a unicorn and a trip to the Bahamas.

Now it is not so difficult to understand why the quality SEO Company service provider is so expensive. But at the same time, hiring an amateur provider has risks, risks that can lead to ruin or that can bury you deep inside the engines Search your site, what would you do if your website does not appear in Google search at all? Imagine no traffic coming from Google search. Zero. Nothing. If Google determines that a site does not meet its quality guidelines, it will be completely removed from search results.

If the SEO of your brand is in the hands of an SEO Company or team that uses low quality or fraudulent spam techniques, either knowingly or unknowingly, then it is putting your brand at high risk of disappearing from the Google search altogether. Only then you will understand that cheap proved to be more expensive than you thought. You saved a few dollars, but your web will be in big problems. Now, you will have to make a greater investment in suppliers who can clean your site to return to besiege you under Google’s guidelines and the vast majority of engines search.

I am Rohit Bisht, an expert in Sales and Industrial Marketing. I seek information about the latest trends in the market and provide necessary updates about the same. If you want to know more about Search Engine Optimization you can follow me and read the articles on related topics.

The Future Of The Digital Marketing Industry

The routine idea of getting acquainted with new items or brands in the wake of going to the outlet or shop has officially changed. Rather these items or brands these days achieve the client by means of cell phone, long range informal communication destinations, applications and so forth.

The digital marketing industry encourages on the forte of development. It is difficult to ace since it experiences the various kinds of changes ever too rapidly. To prevail here it is basic to accomplish a harmony between an unmistakable comprehension of the patterns, choosing a decent move plan and making a deliberate walk in the correct heading.

There are some of the strategies which should be and are being taken up to know about as well as ensure the future of marketing. These strategies can help to a great extent to hold on and maintain a good grip on the digital market if seen in a short term. They are as follows:

Social interactions

Social transformation are something which haven’t been given its full due. It drives era and web based business destinations which are known to discover openings that can show signs of improvement as well as possess transformation rates and increment new change channels in the digital marketing future.

New methods of payments

Internet business locales will profit by the coming of new online installment strategies like EVM Visas. Advanced advertisers have the duty of guaranteeing that their clients’ protection issues are maneuvered carefully by instructing and consoling them.

Marketing automation

Once just a bastion of huge organizations with well known brand names, advertising mechanization has now turned out to be tremendously critical for any business that needs to take off high. Any advertiser can now consider letting it all out because of its straightforwardness and reasonableness to follow up the digital marketing trends.

Dynamic algorithms

Search algorithms and calculations can never be the same. Other than Google, there are algorithms like Facebook, Bing and Twitter’s mash up. Their web crawler comes about page shows the substance which positions most elevated according to their choice.

Creators for content

Content makers have turned out to be more vital than any time in recent memory. Quality written substance is the final deciding factor and assumes a vital part in advanced promoting. There is a tremendous interest for substance makers, similar to scholars, and they aren’t anything but difficult to discover. Advertisers don’t require only an extraordinary author, however somebody who knows and comprehends their specialty. His insight into the topic ought to be exhaustive, if conceivable as a matter of fact.

Dynamic advertising is advancing constantly and won’t stop, however the request must be solicited, “What is the future era from electronic signage? Also, would you say you are prepared for it?”

You might possibly have seen the touch screen window that has been the buzz for as long as 4 months in the dynamic signage industry, these are finished store windows that work as a touch screen, allowing the purchaser to extend pictures and move them around the window. These are perfect for abandoned shop fronts in shopping centres and can be utilized to exhibit new stores moving into the strip mall, and then when not being used these intelligent layers can be moved up and protected some place for use at a last date.

This SEO Tools

The importance of SEO tools can’t be denied by any of the online marketer nowadays as they can truly help in doing many tasks easily and hence improve productivity and time. There are many types of tools are present online for free and paid as well.

Following are some tools which help with SEO for your website most:-

Google Analytics:-
It is the free and easy tool of Google, which used to track information about the way visitors locate the website. By using Google analytics you can find what are the keywords used by the visitors. With the help of this tool you can identify your target audience. Audience report allows you to determine your perception is correct or not. By understanding how visitor use your website, you can improve your website usability as per the satisfaction of users. Google Analytics is a very worth tool for SEO.
Google Web master Tools:-
It is the free tool offered by the Google to help you and your webmaster to monitor your website. It allows you to communicate with Google and adjust many aspects of how Google see your site. It allows you to see external and internal links on your site, Adjust the crawl rate as per Google, see your site statistics, click the rate of each keyword, etc. Google webmaster provides you the report showing all the links pointing to your site, good as well as bad links. You can also use the data to ensure which links can point to your website. It makes available the errors, warnings and notifications from Google on your Google Search Console through the message. Google webmaster is a very effective and efficient tool for the SEO of your website.
Google Keyword Planner:-
It is the tool helps in building the new search network campaigns or expanding the existing ones. By using Keyword planner, you can analyze the performance of a number of keywords which may help to organize the keywords for your site. It allows you to see the performance of the keywords that you are using and make available the suggestion of keywords for your website. It also provides the historical statistics and traffic forecast, which helps in deciding which keyword can be used for new or existing campaign. You can also use it to see what the keywords that your competitor are using are. Keyword planner is a free and wonderful tool for people looking for niche markets.

Hootsuite:

It is a tool used for managing the social media network channels. Hootsuite is the social media management system which enables you to monitor what people are saying about your social presence and also helps you to respond instantly. It allows you to monitor multiple streaming of multiple networks such as Facebook, Twitter, Google+, etc. at one place. You can post updates, read responses, schedule messages, view statistics, and much more at one place. Houtsuite’s unique analytics feature gives you the detail view of how well your social media strategy is working. Hooutsuite is a very supportive tool for managing social media awareness of your website.

Moz-Open Site Explorer:
It is the tool helps in analyzing the backlink profile of your website. This tool shows the internal architecture of the website. It has the ability to show competitor data side by side. You can analyze up to 4 competitors at one time. This helps in identifying which link you may be able to get quickly. Moztrust, feature of the tool helps you identify that your site is trusted or not. This tool also provides you the solution for your SEO, marketing and web development problem.
So use the amazing SEO tools to get benefit from them for your website.

About Conversion Rate Optimization

Conversion Rate Optimization (CRO) is a strategy made to assist website owners in turning visitors into paying clients. There are 2 primary methods to CRO: 1 is researching prior to launching a website, and the other is starting the website 1st, and after that testing various strategies to determine that is most effective. Each strategy has their merits and their disadvantages.

Many people have heard about conversion rate optimization; however, they have not carried out it themselves… Or perhaps tried to. It is not simply because they’re lazy; it is because they do not know what to complete.

Just what IS Conversion Optimization?
Conversion rate optimization isn’t some black magic; it is a scientific testing technique that permits you to definitely track numerous elements of your website to determine what generates a higher response out of your website visitors.

And by utilizing some extremely fundamental methods along with a few easy resources, you are able to boost the conversions in your website, regardless of what the end outcome your website is focusing on.

If you want more sign ups for your e-mail list, more revenue of your product, more clicks on your AdSense ads, or even more calls to your 800 number, conversion rate optimization will inform you precisely what modifications you’ll need to create for your website to create the most out of each visitor.

If you’re an online business owner and also have your own website, I am sure that 1 of one’s main objective is to improve your conversion rate.

However, you have noticed that although you have a substantial amount of traffic entering your website, you cannot seem to enhance your conversion rate from the little bit. What could you be doing incorrectly?

There are actually various things that may be affecting your conversion rate. 1 of the most typical factor could be your website’s design. Yes! Are you aware that the way your website is laid out can significantly impact the way individuals feel about your company?

Actually, even the styles, small add-ons and also the font’s you use might have exactly the same impact as well. Have you ever noticed websites that use non-colored backgrounds, fonts which are way as well large and navigation that is just plain confusing?

Have you even believe twice about clicking away?
I am sure you did not. Therefore, if you’re feeling as though your website is totally cluttered then you definitely ought to think about fixing it’s layout and choosing something more streamlined and easy. You will be performing your visitors and yourself an enormous favor.

Nevertheless, additionally, there are times, once the website design is not the only issue. Occasionally, you may require a website conversion rate optimization carried out. What’s it, you ask?

Well, it might basically optimize your website to ensure that it could turn out to be more successful in improving your conversion rates. Such issues just like the way you explain your company, the pictures of one’s products or even the content material you’ve could also greatly impact the way in which your website performs.

If you can optimize these items to ensure that they become more customer and conversion effective, then you will surely see a substantial rise in your conversion rates.

The most typical Mistake:

Tell me if this seems familiar? You’re getting good enough visitors to your website, however, your visitors aren’t becoming prospects or revenue.

So it’s to be a traffic problem. If you could just get more visitors to your website, then you definitely would clearly make more revenue.

So that you go out and invest a bit more money driving visitors to your website; you might use pay per click, or even some banner advertisements, or whatever.

And whilst you see a boost in visitors (and revenue also), are you truly creating any extra revenue?

Or perhaps is your profit gained from additional marketing getting consumed up from your extra advertising expenses?

Instead of continuing to throw extra visitors at your website, you ought to be focusing on trying to boost the conversion from the existing traffic you already have come to your website.

Because it’s an online company, believe in is really a significant problem. If you’re able to get these individuals to trust you based on the look, the words as well as other aspects of your website then you definitely can most definitely improve your conversion rate. So, have a closer look at your website and alter the things that require enhancement.

I started my freelance writing career after a five-year stint in marketing and advertising. I came to the realization that the part of my job which I loved the most involved writing articles for the association’s monthly newsletter. So, I made a decision to turn my passion for writing into a career. I now spend my days writing about health, home decor, fitness, parenting and travel and many other topics.

Ways to Improve the SEO of Your Images

Get Your Webpage Images to Help You Rank Higher in Google

There are several things you can do to get webpages with images and images to rank well from an SEO perspective. First, never just title it image 1, image2, or something like that. This does you absolutely no good at all SEO-wise. You want to keyword research the image name of the.jpeg and make it a useful keyword phrase putting hyphens between each word in the phrase which makes it easier for Google to distinguish between the individual words themselves – and Google Help recommends this by the way.

The title name for your image should be researched as well – and if you are using a tool such as Dreamweaver to build your webpage, using the image description feature to insert your Title Name will also give you an added bonus of having it appear on a webpage screen in a message box when you hover over the image as well – a nice little added marketing spot you can use on your webpage.

Be sure to fill in the Alternate Title as well – Google looks at both so be sure that both titles complement each other from an SEO keyword perspective. Both names must be useful for a single search query or you get no SEO search value at all.

Another useful thing to do with your image is actually make it “Anchor Text” by putting a hyperlink behind it. I often have my images hyperlink to other pages on my site thus strengthening my “Internal Links” which Google looks for when their Googlebot crawler searches your site for indexing purposes – and this also improves your site SEO.

Then to really have it kick ass from an SEO perspective, instead of hyperlinking behind it to another page, link it to a video you have created on YouTube and update your sitemap.xml file to include this webpage as a video page reference in your sitemap.xml file. Be sure after your sitemap update has been approved to use the “Fetch as Google” tool in the Google Webmaster Toolkit to request the page to be re-indexed within Google.

This will speed up your SEO improved rankings within Google for this page. Video sitemap records within Google they say can rank as much as 50 times better than non-video pages. Not sure if this is just a rumor or not, but I am betting there is some truth to this as I have been finding my video included pages being found more frequently through Google Search when I am checking out my Google Analytics records.

Best of luck with your efforts in trying to rank well in Google in 2017.

Always Optimizing Your Keywords for Selling Your Products and Services

Selling your products and/or services, whether online or in a brick-and-mortar store, requires content. The content must contain keywords and/or keyphrases for effective searchability. The content must resonate with the people who are reading what you have to say and what you represent. In short, your content must connect with your readers on an emotional level.

Choosing the most effective keywords and/or keyphrases
If you know anything at all about content, you know that keywords and key phrases are important for your business because you need them to allow other people to find you through those words. When a person is searching for what you do or what you produce, you want to be the first person to pop up. If your content is everything that it should be, you will find yourself at the top (or near the top) of the search engine’s pages. Of course, it seems like a very simple process to put the proper keywords/key phrases into your content. However, you may have to do a little research before you have figured out the exact formula that works most effectively for your particular business.

It is important to understand that the keywords and/or keyphrases that you choose will not all be equally effective. Some will be more effective than others. One really easy way to determine which keywords and/or keyphrases are most effective is through whichever analytics tool you choose to use. If you choose to use this approach, you can actually consider your selection of keywords in a rather clinical manner. It is an oversimplification to think that you just choose a keyword or key phrase and hope that it lands on the top of the search engine’s pages. You have much more control over the outcome of your selections than you may think.

Marrying keywords/keyphrases to the wants and needs of your buyers
In order for you to marry the keywords/key phrases to the wants and needs of your buyer, you need to have a really clear understanding of how your buyer thinks and how he or she reacts. Along with that, you should carefully consider how to prioritize your keywords once you have chosen them. One thing that is important is that you will need to give equal attention to each keyword or key phrase. That will take more time than if you didn’t approach it that way; however, it will be well worth the effort. The two basic issues that you will want to determine are:

  • Weighing each keyword or key phrase individually.
  • Determine if that particular keyword or key phrase is the best choice that you could have made.

It is critical that you understand your clients’ needs when choosing keywords and/or keyphrases for their businesses as well as choosing the most appropriate keywords and/or keyphrases for your business as well. Once you have determined that your word choices are spot on, the next thing that you will need to do is to implement those keywords and/or keyphrases and let them work their magic.

Pay close attention to keyword/keyphrase searches
The fact is that each business has different needs and the chosen keywords/key phrases will reflect those differences. What goes along with that is the content itself. Pay close attention to what the content is saying and how it is expressing the information that is being communicated. Keyword/keyphrase searches can be simple or they can be more advanced, depending on what you need (or what other searchers need) and whether you are satisfied with the results that you achieve.

Consider the keywords/keyphrases carefully
Even though you have done an amazing job of coming up with keywords and conducting your searches based on that, it is really important that you pay attention to the related keywords that Google generates as well. You may derive a great deal of value from those additional keywords/key phrases and you may not have thought of those before. They potentially hold a lot of value for your business as well as for the businesses of your clients.

Conclusion
Allowing your keywords and/or keyphrases to sell your products and/or services is smart business practice. It is important that you remember to set the proper tone for your keywords and/or keyphrases. After all, they are a reflection of you and your business. This approach to keywords should be incorporated into your marketing strategy from the beginning and you can hone it as you go to ensure that it continues to work well for your business. Stick with whatever is working and change whatever is not.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

The SEO Techniques

A simple search on Google can lead you to endless results on Google pages. Many people also debate regularly about the authentication of different SEO companies. You just need to keep in mind that there are millions of SEO companies online and each one if quiet distinct from the other in terms of services offered, strategies used and cost factor. No matter which company you select, it shall never disclose its working strategy to its customers. Below you may find some important facts that you need to keep in mind when performing your search.

• There is no such thing as single SEO strategy. SEO is a word that in itself refers to processes that help improve your sites position with the SERPs.

• In general the entire SEO campaign is concentrated around the structure of your website along with other important factors including methodology, popularity, keywords used and contents. If any SEO technique only focuses on one strategy, then it is certain not to succeed. Ranking your website is a challenge and you need to ensure that you make use of all possible techniques.

• In the online world people make use of both manipulation and optimization with search engines. No matter what, it is still considered as a technique. Weather ethical or unethical, it is certain that it shall provide you with some results but if you are using ethical techniques then the result can be long lasting as your website can be exposed to search engines for longer time.

• One of the things you need to keep in mind is that even if the strategies are not working for your site, still the SEO companies shall charge you for the services provided. This helps them you add more customers to their database.

• Some companies may also force you to invest money in purchasing bulk inbound traffic as a part of their package offered, irrespective of the fact which strategies they are using.

These factors certainly make it very difficult for anyone to select the right option online. It is also not justified to categorize all of them in the same group. You need to also get familiar with all possible problems that you can face when making your selection.

Not so ethical optimization

This is one very prominent factor that can slow down your process of selection. You should be able to distinguish right one from the one that is using black hat technique for optimization. Avoid using one that manipulates search engines to provide you with desired results.

Right pricing

It is always advisable to select one that is willing to share your risk with optimization. Such techniques can always help reduce your cost by up to 70 percent.

Ethical optimization

Follow certain rules when making the selection. It is important that search engines should view what all other customers can see. Your technique should be very much transparent. It is also important that the keywords you use should reflect the services and content of the page. Avoid using manipulating strategies to attract links to your site.