Category Archives: SEO

Now Evaluating an SEO Company

It is important to work with an established and repeatable professional search engine optimisation company. Otherwise, the time and money you spend on their concepts can hurt your business rather than help it. You can slide further and further down the pages on the search engines, making it very hard for you to get traffic.

You need to evaluate the SEO company before you hire them. Don’t dive in and then later on wonder what you got yourself wrapped up in. You need to verify they are honest so ask about the methods they use to assist their clients. If anything seems unethical or even in a shade of grey rather than black and white, you don’t want to work with them.

Realistic Expectations

As the professional search engine optimisation company shares with you their methods, listen to what they are saying they can do for you. They should give you realistic information about the length of time it takes to see positive changes. Any company that tells you they can boost your search engine rankings overnight isn’t being honest.

They should answer your questions openly and honestly too in order to get you the very best overall results. If you feel they are evading your questions, they aren’t the company to work for. You may have very little knowledge about SEO and need their help to get the basics understood. They should be patient and very helpful, not pressuring you to hire them.

Verifications

Ask the professional search engine optimisation company how they are going to verify the efforts they put in motion for your business and those outcomes. They should have a solid plan of action that includes reports, data analysis, and other tools that show what they have been working on and to prove those methods are working for you.

The reports they share with you should be easy to understand too. Ask them to show you samples of such reports for other clients so you get a good idea of what you would be receiving from them if you hire them. Then you aren’t going to have any surprises with such paperwork.

Communication

Change is going to occur in any business and with any niche market out there. Are they ready for such changes? Do they invest time and energy in forecasting so your SEO is effective now and in the future rather than becoming obsolete? Do you feel you can openly communicate your needs with the professional search engine optimisation company?

They should have an arsenal of tools in place that allow them to convey a professional image for your business on all levels. It doesn’t matter if they are creating articles, backlinks, social media, and other options to spread the word about what your company has to offer.

How do they Rank?

In all honesty, a professional search engine optimisation company with the right methods in place is going to have their own business highly ranked. If they don’t, that should make you doubt what they are going to be able to do for you. It is easy to check on this and the results can be very encouraging.

Affordable

You shouldn’t have to pay a fortune for a professional search engine optimisation company to assist you with your needs. Compare prices, look at packages, and make sure you know exactly what they are going to be able to deliver to you for the money you are going to spend. If you don’t feel you can get good results, keep looking for another provider.

Advancing Your Own Business With SEO

Most businesses today already have a website. However, one key mistake business owners make when having a website built is to think that having one is enough. A website can be a versatile tool for your business if you put a lot of effort and time into it. Apart from looking for suitable website hosting and for a company that specializes in website maintenance services, there are a few other things that companies can do to optimize their websites and get more out of their investment. You, as a business owner should know all these.

SEO or search engine optimization is one thing. Most business owners might ask why they should invest in SEO when many pundits have long said that it is no longer relevant. Well. here are a few reasons why you should believe otherwise.

First, it actually works. Although SEO’s death has been predicted many times in the past, it still remains alive and relevant. And if you look at the signs, it will likely stay that way. True, changes in search engines have rendered some SEO techniques to be irrelevant or even harmful, but companies that provide quality SEO services still attain outstanding results for their clients through techniques that have been known to deliver great outcomes. SEO will remain relevant for a long time because it continues to evolve. The techniques and strategies may change over time, but the goal of making a company visible online will never change.

Secondly, it gives more value for the money you invest in. Compared to other online marketing platforms, SEO delivers high ROI. Done correctly, SEO can boost traffic and even positively influence lead generation and conversions.

It is also important to note that everything these days can be found online. The buying process has been altered greatly with the introduction of the internet. For most consumers, the purchasing process begins online as they seek products and services that meet their needs. And as a business owner, you want your company to be front and center, visible to potential clients who are actively seeking your company’s offerings.

Many, if not all, companies and business are already doing SEO. Mimicking your competitors is not a good business strategy. But if there is one exception to that rule, that would be SEO. Whether you understand the value of SEO or not, your competitors are already investing in it. And if you do not get onboard, your competitors can easily swoop in on potential customers, even if you offer better products or services.

About SEO Works With Algorithms

Understanding the algorithms used by search engines, such as Google, can be mystifying. Let’s start at the beginning:

What is a Search Engine Algorithm?

An algorithm is a mathematical process used by a computer to solve a problem or answer a question. Google, launched in 1998, is the leading search engine. The search engine algorithm was designed to find files on the internet.

Google uses many algorithms, but the very first one ever used is called PageRank, which measures the importance of all web pages (PageRank is named after Larry Page, the software developer and Google co-founder). PageRank functions by counting the quantity and quality of links to certain web pages to determine an estimate of the website’s importance, and thus, its ranking as compared to other websites in the same field or category.

Google has used the assumption that the more important websites are most likely to have more links from other websites, and therefore rates the website with a higher ranking on the search engine results page (SERP). PageRank happens to be the most widely known algorithm used by Google. A whole industry of business services to take advantage of PageRank is now called Search Engine Optimization (SEO).

Google’s algorithms change about 500-600 times per calendar year – more than once every day. The changes are implemented to make the search experience more relevant for the user. Most of the changes are minor, and don’t usually change website’s ranking to any noticeable degree.

For nearly two decades, Google has been refining their search engine service, becoming more sophisticated, with their massive algorithms affecting the way websites are ranked.

What is an algorithm update?

Major updates have been rolling out on a regular basis, both named and unnamed. Companies providing SEO services devote their resources to figuring out how each change affects the websites they manage. The stakes are very high, especially for websites engaged in ecommerce. If a website is built and maintained using best practices, with a focus on unique content and an easy-to-navigate user experience, the website will rate well. A strong rating turns into a superior page ranking which will provide more website traffic.

Some of the named updates over the years have been: Panda, Penguin, Hummingbird, Pigeon, Possum, RankBrain, Mobilegeddon, and Pirate. Each update relates to a specific aspect of a website, such as website link quality, semantic content search, and mobile friendly (or responsive) websites.

How are algorithm updates revealed?

This is fascinating: some updates are announced; others are rolled out covertly and are full realized by watching page ranking activity. Google sometimes confirms the updates after the update is launched. Lately, Google has been silent about confirming their algorithm updates. The SEO industry watches the metrics carefully to determine what aspect of page ranking is being affected. When they notice large changes in search results, they conclude that an algorithm update has occurred.

What is the Fred Update?

On Wednesday, March 8, 2017, industry experts noticed major changes while using Google tracking tools. This algorithm change has been dubbed the Fred Update.

Until the experts full digest the meaning of the page rankings, the nature of the update is speculative. The Fred Update is showing early signs of being associated with the quality – not content – of links. Gary Illyes, Webmaster Trends Analyst at Google, tweeted a picture of colorful Fred the fish on March 7: “DYK for each search result there may be several title candidates & the one that it’s believed to work best for query is shown to the users”.

Since there is an evaluation taking place to select the best query result, looking at pages that rank better than your website may uncover opportunities to improve content without duplication. Unique content and quality linking to and from your website will help improve page ranking. The most recent massive algorithm update to date is Google Penguin 4.0 (Phase 1 and Phase 2). This update largely removes the penalty for bad links on sites, and in turn devalues the bad links, which still negatively affects rankings, but not to such a degree that sites are penalized.

Penguin was significant in that it targeted low quality websites that contained ‘spammy’ content. Their main concern was with flagging websites that would harm user’s computers or cell phones.

Google Penguin 4.0

The Google Penguin update had been on in development, under revision, for two years before being released. The update actually launched on September 27, 2016.This update was unusual because it was multiphasic, taking quite a bit longer to be released than most other algorithm updates.

The second phase was released on October 6, 2016. After this second phase launched, the algorithm “temperature” dropped off and got relatively back to normal. Moz reports the weather by day showing the temperature or turbulence of the Google algorithm. When Google makes a change, there is often a shakeup of the page rankings. This week the Moz temperature is 94o; this shows the likely effect of the Fred Update.

Knowing the complex nature of evaluating the worthiness of a website, understanding these updates, and recognizing how the algorithms affect a website and its ranking is the work of companies who provide SEO services. You may choose to carry out this work in-house, but hiring an outside firm to handle your SEO is often money very well spent.

SEO Techniques That Every Startup You Should To Know About

If you are a startup, SEO or Search Engine Optimization might probably be the last thing on your mind! You have enough things to handle and take care of already with the new business. Well, branding and marketing might be at its minimum currently. But, if you are on this route, it’s time to stop, take a break and think! What good are all the efforts you are putting in, if your customers cannot easily ‘find’ you online? It’s going to be really tough to sustain if you aren’t going to do something about your ‘searchability’ online.

Here are a few things you could do to get started with SEO (Search Engine Optimization) for your startup:

Identify target keywords

The very first step is to identify at least a few search terms that users might use to search your business online. These are called as keywords. Pick at least a handful of these keywords and optimize your website to use them. There are a few keyword research tools available that you can use to find the most common search terms used. Integrate these search terms into the content of your website, in the HTML tags as well as the links. This will help search engines understand what your website is about.

Implement branding efforts

Once users reach your website via search results, your business must come across as something authentic and credible. This is exactly why you must pay attention to the branding aspects of your website. Design your logo with care. Select the color palette that reflects trust and decide upon a tag line and such other elements that decide the credibility of your web presence.

Focus on content creation

Content creation is by far the most popular means to gain visibility for your website. The idea is to post fresh content frequently – in the form of blogs. Make sure that you use the targeted keywords in each of your blogs so that your content is found for relevant searches.

Commit to social networking

Social media cannot be ignored as a marketing platform. In fact in today’s day and age, it is the most powerful marketing platform. When everyone, all over the world is on social media, it’s of utmost importance that your brand has a presence there. Further, make sure that you gather a large fan base and stay in touch with your customers.

Install Google Analytics

Well, with any marketing, you never know where you are unless you have some measurable output. Google Analytics helps you understand how well your website is performing.

Competitor analysis

There is no business without competitors! It is also important that you keep a close eye on your competitors and their SEO strategies. This is not to copy, but to adjust and make changes to ours so that we get a competitive edge!

Well, finally, it is necessary that you check out your links. Make sure that you build a good number of links from authoritative websites. Take into consideration all the simple things that make a difference in the way your business grows.

Meaning of SEO

Most everyone knows something about Search Engine Optimization but what is Search Experience Optimization?

First, let me state that in order to obtain high search engine rankings you will still need to provide search engines with the technical search engine optimization elements like Titles, Meta Tags, ALT tags, etc. But now, marketers must also include the user experience elements so search engines will judge a website as worthy of high rankings.

New search engine algorithms (search formulas) are now using behavior metrics, user interface, site speed, site structure, mobile optimization, SSL, meaningful and useful content, rather than just digging for keywords on a webpage to determine how to rank pages. It’s time to apply search experience optimization and search engine optimization together to achieve high rankings.

Rankings and Link Building are still the primary focus of most marketers today. They are important factors but no longer the most important. What is most important is a holistic method to optimize a business website.

The best course of action is combining traditional SEO practices with new techniques to place users experience first.

Don’t know how your website and pages stand in regards to the latest search algorithms? I always suggest that a full and detailed audit be conducted on a website. An audit will definitely show the gaps in your current optimization strategy.

Businesses must understand that no longer do engines look at your website in the cold eyes of a computer. Today, the latest machine-learning artificial intelligence systems look at a website more like a person would than a computer.

Is content still KING? I think so. Without content what is the worth of a web page anyway. But there is a catch. You might think you are getting good results from your current content, but are you writing for your business/ management, or are you writing for the reader of your content, a potential new customer?

You can create content using technical, sales, marketing or any other voice, but stop and think again who is consuming your content. The new Search Experience Optimization is simple, you write to engage the reader. You give them the answers to their questions; you give them what they are looking for not what search engines are looking for.

I compare old SEO and new SEO to an old car and new car. To maintain an older car was rather simple. In fact most teenagers could tune up a real old car. However, today you need a specialist with all of the knowledge and tools to maintain a new car properly. If you want to rank high on search engines you should seek out an SEO specialist that knows the ins and outs of Search Experience Optimization.

Understanding The Meaning of SEO

For people who don’t work in the tech industry, or who haven’t gotten very acquainted with online marketing, the term “SEO” isn’t likely to ring a bell. However, even if you haven’t heard of it, it’s still majorly important to ensuring that your digital marketing campaign is successful. In this article, we will explain what SEO is, as well as the benefits that your company will get if you use it properly.

What is SEO?

SEO stands for “Search Engine Optimization.” SEO content refers to content that is coded in a way that will attract the attention of search engine crawlers (the mechanisms in Google, Bing, Yahoo, etc. that find webpages and bring them to the search results page) and put your content onto the search results page where it can be clicked on. SEO marketing, another commonly-used phrase, means a style of marketing that relies on this coding as a major part of the strategy.

How do you use SEO content?

A major part of SEO involves “keywords” (which, as you can see, is part of the title of this article). Keywords are phrases or terms that people use to search for things. For example, someone looking to purchase a house might type in “realtors near me” into Google. If you then put “realtors near me” into your article in the beginning, throughout the content, and the end, you will attract the attention of the search crawlers when they begin to look through websites and display them onto the search page (which takes a millisecond, if that).

But, SEO is not just keywords.

SEO is not just all about keywords. There are actually other very important aspects to SEO that people might not be aware of. SEO also involves building up your company’s communicative ability through updating your information on various online “yellow pages” sites such as Google Local Business Center, Yahoo Local, Merchant Circle, and others. SEO also means updating your page titles and adding links to your content. The keywords are a major element to SEO content, but they are certainly not the only thing that goes into it.

Data

Another part of SEO involves the collection of data. Once you’ve readied your content information, addresses, and whatever else you need, your work isn’t done. You then have to retrieve data, such as who visits your site-their demographics, interests, personal characteristics, and more. This will help you understand how to better tailor your site to expand upon this audience.

How SEO Can Help your Business

SEO can help your business by increasing traffic to your site. SEO is primed to increase your site’s ranking on Google (how far up on the search results it appears), and the duration of time that it takes to do so is dependent upon how aggressive your marketing strategy is, as well as how professional. A professional marketing company will be able to structure your SEO content in a way that sounds natural and works effectively. You don’t want SEO content to be blatantly obvious-that can make the phrases sound clunky and strange, and it won’t entice more people to come to your site. Creating natural-sounding content that is both informative and coded well takes practice and time, and an online marketing company has done both and is ready to help your business with its SEO strategy and data collection.

SEO content is more than just keywords. Having an SEO marketing strategy that is aggressive and precise will help improve your business’s page and put them high on the rankings of search engines such as Google, Bing, Yahoo, and more.

Remember Don’t Settle When It Comes to Your Link Creator

Don’t underestimate the value links can have when it comes to your SEO and your traffic finding what they are after. You need a provider on your side that can get the job done successfully. Consumers expect those links to work like they should. If they click and a link is broken, it can reduce the credibility of your business. Hire the best link building services to help.

It isn’t just your customers who find those links and use them either. The major search engines including Google use them to help with indexing and with rankings. When you hire the best link building services, the efforts they put in motion can help you to move up several notches in the rankings. It can help you to move higher than your closest competitors.

Creative Content Providers

For the best link building services, look for those providers offering creative content. When a consumer clicks on that link, it needs to take them to something that captures their attention. Otherwise, they aren’t going to stick around and view it. Likewise, the content needs to be original and fresh or the search engines won’t rank it. They will view it as duplicated info.

Talk to providers to see what they can offer. Ask them what they do that is above and beyond others in the same business. Ask them why they feel they are one of the best link building services to work with. Their answer to such a question may surprise you!

Strong Backlinks

A common mistake many businesses have when it comes to their webpages is they lack strong backlinks. You can count on the best link building services to get them in place for you. They are often viewed by the experts as being the backbone for the entire process. If that core is missing, it makes it harder for all of the other elements to flow like they should.

These backlinks need to be powerful so they can encourage viewers to find out more information about your products or services. The information they view may be all it takes to encourage them to make a purchase that day instead of looking at competitors or thinking it over for a few days before they return to place the order.

Such backlinks should be customised to fit the needs of your particular business. Successful best link building services take the time to learn about the business they work with. They want to find out about the products or services you offer. They also want to learn about your marketing style and even your goals.

All of this allows them to create a plan of action to get you results. There can be many levels involved in that overall plan to get it in motion. If you don’t have much in place yet, there is also the foundation to put in place. Once that is done, they can continue to add the links for you regularly. You never want this process to become stagnant.

Hiring the best link building services can help you to see results in the least amount of time. Don’t be fooled by fast talking entities or be enticed by those that offer you an extremely low price for the product. You want quality, you want efficiency, and you want to hire a company with plenty of drive and expertise to help you for the long haul. Anything else is a waste.

Now Keep Your SEO Company Working for You

Don’t switch from one company to the next when it comes to your SEO needs. Locating a professional search engine marketing is your hidden gem. They are the behind the scenes provider that keeps it all moving forward. You have products or services and there is a market out there for them. They are the bridge that brings you to each other.

Unfortunately, not all is fair when it comes to what you will get from such a company. They can promise you this or that, but if it isn’t in writing, it may not materialize. It can also be difficult to measure the level of success with what they offer. They can give you reports, but you have to make sure they are unbiased and credible.

Do your homework and be diligent in your search for professional search engine marketing. Learn about companies and what they have to offer. Find out about the level of expertise and creativity flowing through it. The size of the business can also be a factor to look at. You need to know those working on your account are going to continue to be motivated.

Be Clear with your Expectations

Don’t let the lines of communication become blurred when professional search engine marketing is concerned. Remain clear about what you can expect from them and how they will provide services for your business. Don’t get lost in the shuffle, you should get reports from them at regular intervals.

It is also a good idea to talk with your professional search engine marketing company regularly by phone or with an in person meeting if possible. Such meetings can be a great time to share with them what you have on the horizon. You may be expanding your line of products or services and they can use such details to help them create more outreach with your niche market.

Learn About in House Tactics

Find out what you can about the in house tactics for any professional search engine marketing company you are interested in working with. What is the process when a new company needs assistance? How are they going to ensure your needs get met both now and in the future? What types of training do they offer for their employees?

Creativity is at the core of such work, what is done to promote that? Do employees have to get approval from a supervisor before they can share their ideas with a client? You also need to find out what the process is if you have a concern or a complaint. Hopefully, you can go through the proper channels and get it all resolved.

If you can’t, they need to know they will lose the account. There is no reason to continue business with a company that isn’t making your business a priority. When they know they have to work to earn and keep your business, it will make a difference.

Increase your Services

Once way to show your gratitude for successful professional search engine marketing is to increase your services. Once they have proven they can assist you with getting results, you should be seeing more profits coming your way. Put some of them back into expanding the SEO they offer for you. This is a wise investment that will keep your business moving forward.

At the same time, it provides more business and more money for that entity to work with. They will be able to continue offering you cutting edge services when they have the right tools, techniques, and training in place for their employees.

Reasons of Local SEO Helpful for the Small Businesses

The World Wide Web has universal potentiality. It has provided people with the ability to interact with someone, who has a dongle but resides in a remote village, as well as with someone, who lives in a posh place of a leading nation. This exceptional capacity of connecting the extensive world together has encouraged the top-notch companies to meet international and geographical restrictions, all around the globe. In spite of this wide-ranging aptitude, there are some firms, who have confining businesses. These associations target the niche markets and local manufacturers as well as retailers. They do not want to get a global appreciation because struggling with a complicated international market is, according to them, a disagreeable idea altogether. They wish to concentrate on offering localized services devoted to small yet definite market.In such situations, there is a need for local SEO approach.

In the following discussion, we are going to explore the positive aspects of local search engine optimization.

Advantages of Local SEO

The small businesses could easily consider of taking help from a reputed, dedicated, and efficient local search engine marketing company because these firms have an adept knowledge about the searching techniques of specific areas and about the listing websites, which allows focusing on a particular audience. These marketing agencies target relevant keywords, which would not drive unnecessary traffic.

Local Search Engine Optimization (SEO) serves as the protector of small businesses. If performed wisely, the local businesses could streamline their sources into the ever-changing online market and get an opportunity of enhancing their revenues. Let us now take a good at the advantages of local SEO as mentioned below in points:

• It is not a choice rather local SEO is a critical marketing strategy, without which no business could survive. It is a definite approach, which allows a clear focus on the local working areas and provides a business with enhanced rankings and sales.

• While most of the people use Google for finding what they need, there are some, who end up on other directories. Local SEO assures improved search rankings in these listings.

• Instead of reaching a generic audience, these campaigns allow businesses to use social media platforms to connect with a localized group. This promises greater traffic and conversion rates.

• This efficient approach allows a business to connect with viewers on a personal level. Using local keywords and contents would let the entrepreneurs have best connections with their clients.

Owing to the above-mentioned benefits, it is quite clear that Local SEO is a vital element without which businesses could not succeed in the digital landscape. Thus, the small corporations must seek help from a local search engine marketing company as it offers pertinent strategies for capitalizing on the viewers.

Rajib Saha is an author, who writes about the benefits of hiring a local search engine marketing company. According to him, by using a forefront marketing tactic like SEO, the small businesses could get a firm establishment in the digital market.

The SEO-Friendly Headlines

Headlines. How often do we optimize them for Search Engines? Ask the busiest of SEO experts and writers and they’ll tell you that client brief varies- of course- in more ways than one. If a well optimized headline is something which everyone is rooting for then how do you make it unique? Today, we will be throwing light on ways to draft SEO friendly headlines. Read on in order to find out more in this regard.

It’s the SEO Company hired by you which will probably instill the “significance of headlines” in you. And, after a thorough discussion with them you should be able to put things in the right perspective – of what that 50-character title can do for your entire article or blog. It needs to stoke interest, build trust and stay true to the essence of the blog as well.

What do headlines mean for your story?

Additionally, headlines have the crucial responsibility of guiding search engines what the audiences are looking for. As brands clamor for better visibility for search queries, they should duly acknowledge the role of headlines to bolster their efforts. Mostly, search queries are two or four words long including proper keywords. Of course, besides matching the most common relevant queries, the headlines thus used by you should be unique as well.

Keywords might as well be considered a very important part of SEO-rich headlines. If you cannot possibly insert the exact keywords like “DJ Long Island”, or “benefit concert New York”, you can at least include short phrases that are closely related to your write-up. So, instead of “benefit concert New York”, you might as well have “benefit concert” or “earthquakes” or “DJ” and so on.

Bylines. If the blog is written by a well-known name (for example a famous columnist or an author), then SEO experts should focus on optimizing the byline as well because that’s something which is likely to bring the followers of the author to your story. Please make sure that you are using the author’s full name instead of just his/her first name.

Search terms tend to include a lot of common names or proper nouns. Consider using names of places, people and organizations in your story (of course only if they fit there) and in such a fashion, you would definitely be able to cater to a greater number of search queries. If possible, use those proper names in your headlines as well.

Be warned against over use

You must be careful about not going overboard with your attempts at coming up with SEO-friendly headlines. Your job at the end of the day is to grab attention with the help of unique and interesting headlines. Attaching way too much importance to SEO might turn out to be counterproductive.

Leading the industry in the field of internet marketing, Webpulseindia.com is India’s leading SEO Company in Delhi; offers guarantee SEO services to make your business visible on search engines at affordable price.